That’s the takeaway from “How to Win an Election” (from the New York Times). It’s through good storytelling, says this former adviser to George W. Bush. He was asked to help McCain beat Obama in 2008 but he said no.
The video and a short article about it is available on the New York Times.
Even if you’re not interested in the US presidential election this year, most of you (my students) are 18 or older and thus have the right to vote (or will by this summer’s House of Councillors regular election – 参議院議員通常選挙). The idea that you should know everything about the political candidates and question everything they say is something important to think, talk and write about.