Rock, paper, scissors — animated

This video is an ad for something. Can you guess what it is? The product name will appear at the end, so try to remember what you were thinking before you saw it.

Try explaining what happens in the video (summarizing it). And then express your opinion: what do you think the message of the ad is? Who is the target audience? Do you think it’s an effective ad?

My students are too young to recognize the cultural reference, but the song is from a 1980s movie called “St. Elmo’s Fire”. It’s about a group of college friends who try to find their way in the world after graduation. It’s one of the so-called “Brat Pack” movies of the 80s, which starred many of the same actors. Here’s the music video:

Also, here’s a video explaining how you can always win at rock, paper, scissors.

And here’s another video by the same people who made the rock, paper, scissors ad. It’s for a different product, called Slack, which is a messaging app for people collaborating on projects. It seems to be gaining popularity around the world.


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