Vlogging Japan

This is a short advertisement/visual travelogue/vlog (video log) for the “Diamond Route” in northern Japan: Ibaraki, Tochigi and Fukushima prefectures. What do you think? Especially those of you who are from that area. Does it represent your home prefecture accurately?

It’s very much of a mini-movie, isn’t it? Definitely influenced by Hollywood-style “samurai movies”. It was a bit dizzying, too.

Here’s another in the series:

I like this one better because of all the food. ūüćú

See more here.

Creative project: What kind of tourist ad or vlog would you make for your hometown? Your university? Tokyo or Kyoto or another city? Japan in general?

Humans vs. AI

A Japanese insurance company replacing workers with AI was in the news a week or so ago:

“Japanese insurance firm replaces 34 staff with AI” (from BBC)

And then there’s the hotel in Kyushu (within the Huis Ten Bosch theme park) where 90% of the workers are robots:

These stories reminded me of one man’s quest to fight automated advertisement e-mails. I don’t recommend dealing with your frustrations the same way, but he sure is funny:

In perfect harmony

This is a “two birds with one stone” remedy to at least a couple of issues¬†facing Japan today.

I haven’t heard the term “parasite singles” in the news recently, maybe because it’s rather insulting (here are a few more examples)?

Here are a few articles about young (and even older) adults who live with their parents:

Some related topics:

  • “I don’t” (from the Economist) — this is about how many Japanese people these days find it hard to marry and the effects on society and the economy

I kept thinking of this song when I was trying to decide a title for this post: the original Coke ad from 1971, the popularity of which led to this¬†song which dropped the Coke reference, and the “Mad Men” version of the ad from 2012

Lovin’ those slogans

This map shows each country’s tourism slogan.¬†I have¬†CNN on in the background at my house a lot, and I see (hear) the “Incredible India” commercials often. And the “Malaysia: Truly Asia” ones, too. This one is a couple of years old, but¬†the earworm is still there.

Which slogans are memorable? Forgettable? Which ones make you want to hop on a plane and visit that country?

I like Latvia’s¬†“Best enjoyed slowly”:


New Zealand: pure what? Russia’s is almost like a taunt. And Bhutan and Uganda are¬†funny, too, in a very low-key way.

Slogans have a long history. Which of these slogans do you know?

Just do it.

Everyone recognizes that Nike slogan, right?


It’s been around since 1988, but I bet you didn’t know that it was inspired by a murderer.

The current McDonald’s slogan is “I’m lovin’ it” which¬†was apparently created by a rapper, not Justin Timberlake.

I visited the McD Japan site and found this. I don’t watch much Japanese TV these days. What’s the McD’s jingle now? How would you translate this slogan below?


What slogans do you remember as being very¬†effective? If you worked for an ad agency, what slogans would you come up with that would work better for your demographic (university students in Japan)? What about slogans in other countries that you’re learning about? See if you can find some local ads and commercials and find out what kinds of slogans are used.