Universal design

I was in Center-Minami the other day to visit an acquaintance who uses a wheelchair. The area around the station is pretty accessible for people in wheelchairs, but it was hard to find a place to have some coffee in the late afternooon that had enough space for four people and a wheelchair.

This morning on the news, I heard a segment about a “barrier-free app” for smart phones. I wasn’t paying attention, so I’m not sure if this is what they were talking about, but it looks promising:

Bmaps: barrier-free information sharing

Here’s more information from the Nippon Foundation (from July)

And if you plan to do a little research on this topic in English, you’ll find more information if you also use the search terms “universal design” and “inclusive design” and “wheelchair accessible” than if you limit your search to “barrier-free” which is not used as much in English-speaking countries.

Lovin’ those slogans

This map shows each country’s tourism slogan. I have CNN on in the background at my house a lot, and I see (hear) the “Incredible India” commercials often. And the “Malaysia: Truly Asia” ones, too. This one is a couple of years old, but the earworm is still there.

Which slogans are memorable? Forgettable? Which ones make you want to hop on a plane and visit that country?

I like Latvia’s “Best enjoyed slowly”:

screenshot

New Zealand: pure what? Russia’s is almost like a taunt. And Bhutan and Uganda are funny, too, in a very low-key way.

Slogans have a long history. Which of these slogans do you know?

Just do it.

Everyone recognizes that Nike slogan, right?

just-do-it

It’s been around since 1988, but I bet you didn’t know that it was inspired by a murderer.

The current McDonald’s slogan is “I’m lovin’ it” which was apparently created by a rapper, not Justin Timberlake.

I visited the McD Japan site and found this. I don’t watch much Japanese TV these days. What’s the McD’s jingle now? How would you translate this slogan below?

mcd-japan

What slogans do you remember as being very effective? If you worked for an ad agency, what slogans would you come up with that would work better for your demographic (university students in Japan)? What about slogans in other countries that you’re learning about? See if you can find some local ads and commercials and find out what kinds of slogans are used.